Cape Cod · The water is open
CHUM
Cape Cod
Blood in the Water

The sharks are real — and your family is worse.

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Wait — the sharks are actually real?

Yes. That's the whole point.

Fifty years ago a movie made everyone afraid to go in the water off a fictional New England island. Then something strange happened: the sharks came back for real.

The gray seals returned to Cape Cod first — thousands of them, on the same beaches the tourists wanted. The great whites followed. Now there are tagged white sharks cruising the same shoreline where people swim, an app locals actually check before they get in, and a coast that learned the hard way the fin on the horizon isn't a special effect anymore.

We grew up here. We took the real thing the Cape lives with every summer and turned it into a party game about the only thing scarier than a great white: the people you're related to, trapped in one beach house, each quietly deciding who gets fed.

Somebody's getting fed. The game decides who.

How a round goes

Stay in the water to score. When the shark hits, grab a preserver — or get eaten.

Great White force badge 01 · Deal in

Everyone's in the water.

Press your luck and rack up your catch. The longer you stay in, the more you score — and the more exposed you are.

Frenzy force badge 02 · Blood in the water

The shark hits.

Frenzy. Everyone's a target at once. Play a Distraction, a Not Today — or read the table and pick who you'll let sink.

Distraction / life preserver force badge 03 · The grab

Too few preservers.

Lunge for a life preserver before your cousins do. There are never enough. Last one floating wins — somebody's getting fed.

Why you'll lose friends over this

Easy to learn. Impossible to forgive.

The shark is the second-scariest thing here.

The fin in the water is real. So is the cousin who'd feed you to it for the master bedroom. Hidden traitors, a grudge or two, and a table that turns on itself by round three.

Ten minutes to learn. All weekend to resent.

4–10 players, hidden roles, secret agendas. If your group can survive a round, it can survive anything — except, it turns out, each other.

Made on the Cape. Not for tourists.

Written by people who check the shark app before they swim and screen their grandmother's calls. The lobster rolls are real. The fins are real. The relatives, unfortunately, are based on someone.

Meet the cast

You already know these people.

That's the problem. Every share house has them — now they're cards, and one of them is chumming the water.

The Trust-Fund Yachtie The Instagram Influencer The Crypto Day-Trader The Wellness Guru The Blackout Uncle

Sixteen archetypes in the Cape Cod edition. Everyone sees themselves in one. Nobody admits which.

You don't have to outrun the shark.
Just your cousin.
— a note from the table
Hold your spot →
The five Forces

Five Forces. One life preserver. Good luck.

Great WhiteGreat WhiteThe kill.
FrenzyFrenzyThe scramble.
DistractionDistractionThe defuse.
See the FutureSee the FutureThe warning.
Not TodayNot TodayThe refusal.
The Sandbar Breach — a Great White card The New Seabury Lobster Roll — a Distraction card
One title, every format

CHUM: Blood in the Water.

One Cape, one cursed family, one title. The card game comes first — a companion app and Book One follow, all under the same name.

CHUM: Cape Cod Edition card back
Cape Cod Edition
Hidden traitors, a beach house, and a grab for too-few life preservers. 4–10 players.
CHUM original edition card back
The Original
Where it started — same teeth, the classic back.
Join the founders list

Be first in the water.

The first 150 people on the list are CHUM founders — early-bird pricing and first crack at the game before anyone else. Free to join; we'll email you the moment it launches.

First 150 on the list lock founder pricing · one launch email · unsubscribe anytime · Privacy

You're a founder. We'll email you the second the water's open. 🦈
Questions

Before you get in the water

Is this real or just a theme?

Both. The sharks off Cape Cod are genuinely back — that part is real history. The game is a fictional, comedic hidden-traitor party game built on top of that real backdrop.

Is this making fun of real shark attacks?

No. The real history we treat as sober fact, never a punchline. The comedy is always pointed at the fictional family at the table, never at anyone who was actually hurt.

How many players, and how long to learn?

Built for 4–10 players, teachable in under ten minutes. If your group likes hidden-traitor party games, you already know how to play this.

What do I get for joining the list?

The first 150 people on the list are founders — early-bird pricing and first access when the game launches. It's free; we just email you when it's live.

When does it launch?

We're finishing a private playtest over the summer, then launching the campaign. Get on the list and you'll be first to know — and first in.